Soda Industry Claims Diet Soda Helps Weight Loss

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Remember back in December when news reports came out declaring that Multivitamins were a waste of money? That nonsense exploded everywhere – television, the Internet – and people just ran with it. It was a good, attention-getting report that got a whole lot of play in every medium.

It was also complete bullshit.

Dr. Edgar Miller, professor of medicine and epidemiology at Johns Hopkins University School of Medicine, was the co-author of the editorial.

“But when you put it to the test, there’s no evidence of benefit in the long term. It can’t prevent mortality, stroke or heart attack.”

What he should have added to the end of that statement was that it can’t prevent mortality in people who live unhealthy lifestyles, the elderly, or people who already have heart disease.

Three studies – one that showed multivitamins didn’t help the cognitive funtions in elderly men, they didn’t prevent cancer or heart disease in people who smoked, and they didn’t help prevent heart attacks in people who had already had a heart attack – was grounds to say that multivitamins didn’t help anyone at all.

Cue eyeroll.

And here comes more top-shelf studies. A twelve week study, funded by the American Beverage Association (whose membership includes Coca Cola and Pepsi), shows that diet soda helped people lose more weight than if they’d gone with drinking water only.

And how did they think such a thing was possible? CNN has the answer.

Cutting calories and boosting exercise takes a lot of willpower. Trying to simultaneously give up something else you regularly enjoy — such as diet soda — taxes your ability to stay the course. Most psychologists agree that our willpower is a limited resource.

So while this study did not track calorie consumption, the group blocked from drinking diet sodas most likely ate (or drank) more calories over the course of the 12-week diet.

Most likely ate? What kind of study on weight loss does not track calorie consumption? Plus, we’re talking three months here. Longer exposure to diet soda may have some adverse reactions.

A Purdue University study that was published last year found that in the long term, diet soda drinkers may be “”at increased risk of excessive weight gain, metabolic syndrome, type 2 diabetes, and cardiovascular disease.”

Sadly, people are still going to have to think for themselves when it comes to their health. There are no real surprises here folks. We are a “Garbage In – Garbage Out” system. You ingest bad, non-natural things and bad, non-natural things will happen to you. But people are going to look for an excuse to load up on junk food and place the blame somewhere else. That’s more of the “Garbage Out” part of the system. You just can’t fix stupid.


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